Mcdonald s A Fast Food Provider - 2798 Words

Introduction to Company For a franchise like McDonald’s, an introduction is not really necessary. They have been a top fast food provider since the industry began. Beginning as a Barbecue stand, the restaurant was started by Richard and Maurice McDonald in 1940. Realizing the potential in the ever- growing hamburger type restaurant, they converted the Barbecue stand into a hamburger stand; modeling it like a production line for maximum efficiency. After seeing how well the company was doing, businessman Roy Kroc, who was their franchise agent, bought the company from the two brothers. After his purchase, the McDonald’s franchise flourished. Now McDonald’s is doing better than ever. On average, they serve over 58 million people a day, and employ over 1.5 million people. The franchise has expanded from its home country of America to 119 different countries; operating 31,000 restaurants. Forecasting McDonald’s continually receives information from customers, employees, and the industry that affects short, medium, and long-term decision-making. They receive different kinds of information from all levels of the corporation and are used to learn more about the market movement, advertisement structure, and including basic everyday processes in production and packaging of goods for the targeted markets. Forecasting is done in large by the corporation, as part of their responsibility to the franchisees and McDonald’s shareholders. Forecasts are vital to McDonald’sShow MoreRelatedLow Cost Providers : Mcdonald s Offers Basic Fast Food Meals At Low Prices Essay2438 Words   |  10 PagesIn conducting research on companies that are considered â€Å"low-cost providers†, three companies stand out amongst many. A low-cost provider is one that â€Å"strives to achieve lower overall costs than rivals and appeals to a broader spectrum of customers, usua lly by underpricing rivals†. The first company looked at was McDonald’s. McDonald’s offers basic fast-food meals at low prices. Its company structure of having mostly franchise stores allows it to offer lower prices without the overhead of traditionalRead MorePorter s Five Forces Theory Essay1426 Words   |  6 PagesIn this globalization era, businesses around the world develop in a really fast pace. The competition within an industry usually tough and it has its own pattern that could be difficult to understand by the new comer. Therefore, chances for new businesses to grow will be low if they are not analyzing the environment of the industry. One of the most common theory to analyzing forces of competition in an industry is Porter’s Five Forces theory. These five forces are consist of the threat of new entrantsRead MoreSwot Analysis of Mcdonalds vs. Burger King1445 Words   |  6 PagesThe McDonald brothers first restaurant, founded in 1937 in a park ing lot just east of Pasadena, Calif., didn t serve hamburgers. It had no playground and no Happy Meals. The most popular item on the menu was the hot dog, and most people ate it sitting on an outdoor stool or in their cherished new autos while being served by teenage carhops. That model was a smashing success--for about a decade. Then America s tastes began to change, and the Golden Arches changed with them. As cars lost someRead MoreStrategic Planning And Analysis Report1156 Words   |  5 Pagestheir appreciation by providing their customers with high quality food and giving good service. They are committed to their people. The provide opportunity, nurture talent, develop leaders and reward achievements. They also believe that working together in an environment that fosters respect and drives high levels of engagement that is experiences through well trained individuals with diverse backgrounds and experiences. For McDonald they have a model â€Å"three-legged stool† of owners/operators, suppliersRead MoreThe Relationship Between Corporate Social Responsibility and Ethic at the Leadership Level of Companies1691 Words   |  7 PagesWhat is corporate social responsibility (CSR)? According to the  ¡Ã‚ ®Wikipedia ¡Ã‚ ¯ ,  ¡Ã‚ °Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions. ¡Ã‚ ±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that  ¡Ã‚ °CSR is about how companiesRead MoreMcdonald s The World s Leading Global Food Service Retailer1409 Words   |  6 PagesSemester Paper McDonald s is the world s leading global food service retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald s restaurants worldwide are owned and operated by independent local business men and women. The McDonald family moved from Manchester, New Hampshire to Hollywood in the late 1930s, where brothers Richard and Maurice McDonald began working as set movers and handymen at Motion-Picture studios. In October 1948, after the McDonald brothers realizedRead MoreMcdonalds Research Paper : Mcdonalds1415 Words   |  6 Pages McDonald s Research Paper Olena Skrypnyk Monash University Unit: Tutor: Words: McDonald’s is one of the top fast-food service providers in the world and has more than 36,000 restaurants and operating in more than 100 countries around the globe (http://corporate.mcdonalds.com/mcd/investors/company-overview/company-overview-segment-information.html). McDonalds is known for a famous value-priced menu including Big Mac, McNuggets, and McFlurry. Individual restaurants usually operatedRead MoreMarketing Plan For Chipotle Mexican1562 Words   |  7 Pagesâ€Æ' Executive Summary This study is aimed at providing strategies for Chipotle Mexican in Oman launching plan. The Chipotle Mexican is founded in the USA and working in more than seventeen markets all over the world. Oman market is saturated with fast food restaurants so Chipotle Mexican is required to enter through franchising option rationally. To enter new markets, Porter five forces are needed including barriers from competitors, customers, suppliers, substitutes and new entrants. This part ofRead MoreCustomer : World s Largest Fast Food Essay1156 Words   |  5 PagesManagement Information Systems CIA Jason Ferrao 1411925 6 BBA (H) A ___________________________________________________________________________ IT Service Provider: HCL Technolgies Customer: World’s largest fast food chain- McDonald’s Location: Illinois, USA Industry: Food Beverage Product: Digital Engagement Platform Digital engagement broadly refers to the act of engaging/interacting with customers and prospective customers or the general public at large, from the pointRead MoreMarketing Pl Subway Marketing Strategy1042 Words   |  5 Pagesand nachos, lunch platters for business meetings, mini-sized meals for kids and treats such as crisps, doughnuts and cookies. There is also a limited number of UK stores serving halal meat (Mintel, 2015). Subway range offers promotional deals on its food, so as to promote its value-for-money offering, which comprises of a  £2 breakfast deal and a  £3 lunch deal (Subway, 2015). A number of Subway’s London outlets offer a click-and-collect service possible to order online or via mobile. This function is